Research proves that companies can see huge benefits when they use their power as a force for good—but there are no prizes for ticking a box. Only when social impact is genuine, meaningful and strategic do businesses reap the rewards.
At Benefaction, we make sure that businesses realise the full value of making a difference. What we offer is not just the fuzzy feeling of doing good, but also the real, measurable gains that enable companies to grow and thrive.
Attract the best
73% of Kiwis say it's important that their employer is socially and environmentally responsible, while 64% would take a pay cut to work for a company with strong values.
In helping you to plan, develop and promote genuine social impact, we make sure the top talent in your industry know you as a purpose-led employer of choice.
Develop your people
We see an organisation's social impact strategy as a prime opportunity to develop staff capabilities and foster future leaders.
Taking a co-design approach, we work closely with staff to get maximum buy-in while building teamwork and communication skills, improving collaboration and providing opportunities for professional development.
Bring wellbeing to work
When we help others, our brains release dopamine, serotonin and lots of other good stuff. Regular helpers have lower rates of depression, higher self-esteem and greater functionality.
By supporting your people to make a difference, Benefaction brings these qualities into the workplace, leading to a happier, healthier and more productive team.
Win customer loyalty
Benefaction connects your company with a relevant charitable partner in the community, meaning that the social issues you’ll tackle together are the ones your key audiences care about.
Did you know that only 1 in 10 companies have a corporate purpose statement backed by a meaningful activation plan?
We think this reveals an opportunity to stand out via genuine social impact. In combining strategy development and implementation with marketing and PR, we help your business get a reputation for doing good.
Improve the bottom line
In one major study, purpose-driven brands outperformed the stock market by 206% over a 10-year period. In another, brands with a sense of purpose saw their brand valuation grow by 175% over the past 12 years.
Benefaction shows companies how to realise these long-term gains, proving that businesses with purpose get back as much as they put in.