Community engagement is just one of many trendy buzzwords. Here we aim to unpack what it actually is and to break down what it looks like when done well (and not so well).Read More
Each month we’ll bring you a feature just like this one that shouts out Kiwi companies with authentic social good initiatives. Because whether you’re a business owner, a consumer or both your purchasing power is just that… power. And we think everyone can all learn a little bit from these brands and businesses that are truly doing good work.Read More
Synlait is doing the right thing for people and planet. When businesses do this everyone wins AND this purpose leads to profit. Hamish Reid details how Synlait is "doing milk differently for a healthier world.”Read More
Shouts to Stuff for this quick writeup on our last Pubcast. Once a month Smash Palace hosts us for a podcast style chat about local/global issues. Everyone is welcome and we've already had two great meet ups where we learned about public green space plans in CHC, Emperor penguins and climate change. Next up we've got Pubcast #3: Sam Stubbs on investing KiwiSaver capital in NZ and of course Smash on beer and snacks. Come join!Read More
Consumers are expert bullshit detectors and now, more than ever, they are seeking out brands that authentically make the world a better place. ‘Checking the box’ through ad-hoc donations at Christmas or the odd fundraising bake sale simply won’t get your brand across the line anymore in a world where consumers are demanding that businesses make a positive contribution to society, as well as profit. So how exactly can you do this with your business?Read More
If you’re a bloke living in Canterbury, chances are you’ve heard of Benny’s Barber Shop (BBS). With around 20 barbers, a headquarters with an indoor basketball court and seven cutting rooms, as well as a shop inside Hallensteins, the BBS brand has become known for a lot more than their slick trim-ups.Read More
Bacon Brothers wanted to reinforce their brand’s core values by ‘doing their bit’ for the world. So, Benefaction partnered with them to create a Movember-themed social good campaign.
We ran a Movember month with the goal of not only raising money for the Movember Foundation, but also using the Bacon Bros brand reach amongst young men to spread positive messages about men’s health.Read More