Posts tagged business
Consumers = expert bullsh** detectors

Consumers are expert bullshit detectors and now, more than ever, they are seeking out brands that authentically make the world a better place. ‘Checking the box’ through ad-hoc donations at Christmas or the odd fundraising bake sale simply won’t get your brand across the line anymore in a world where consumers are demanding that businesses make a positive contribution to society, as well as profit. So how exactly can you do this with your business?

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