We began with an in-depth look at Switched On; their brand, their values, people, communities, practices, leadership, competitors, everything. This process laid the foundation for us to develop a successful set of strategic directions.
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If you’re a bloke living in Canterbury, chances are you’ve heard of Benny’s Barber Shop (BBS). With around 20 barbers, a headquarters with an indoor basketball court and seven cutting rooms, as well as a shop inside Hallensteins, the BBS brand has become known for a lot more than their slick trim-ups.
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Bacon Brothers wanted to reinforce their brand’s core values by ‘doing their bit’ for the world. So, Benefaction partnered with them to create a Movember-themed social good campaign.
We ran a Movember month with the goal of not only raising money for the Movember Foundation, but also using the Bacon Bros brand reach amongst young men to spread positive messages about men’s health.
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